The latest track from the Derry/Belfast based quartet sees Sugarwolf refine their sound, songwriting and indeed production values have improved significantly also.
‘Changes’ is instantly radio-friendly, with very honed dynamics contrasting between scattered electronic elements, and very commercial pop-rock. Upon first few listens minus the music video, one envisaged that a very slick, over-produced, atmospheric, Black and White, Classic Sunset Strip Rock-esque video devoid of any soul would be the accompaniment (no doubt manufactured by some Record Label Corporate Marketing Director), not so, thanks to ideas and direction from Sean Patrick Mullan.
Now this is not to criticise the choice of visuals to aid the audio, in fact quite contrary, after the initial few second intro which seemed like it could potentially turn into a moppy, self-aware amateur video, turned out to be an intentionally humourous affair in the vein of a band like Fall Out Boy, where you see the enthusiasm in the delivery with a huge dollop of ‘nudge nudge, wink wink’ and ‘goofing around’ as a theme throughout.
Interestingly, the band themselves feature not as the main attraction in the music video, but as the entertainment stage-side sound-tracking (whilst ‘hamming it up’ with gusto) what surely must be speed-dating Hell, getting paired with your ex (perish the thought).
The highlight of the video is the complete ape of the horde of Zombies rushing towards a mall elevator scene from George A. Romero’s classic Dawn of The Dead, which was a welcome sight to this reviewer, as was the end credit by Jaegermeister – sterling taste on both counts.
Great Track, Funny Video. Now do yourself a favour and go check it out.