When songwriter Travis Gilbert re-designed his artistic output, he sought to go in new directions. And with LDSAC, he firmly leaves his traditional songwriting in favour of a sound. Combining the likes of lo-fi, indie and pop, LDSAC combines the best of Travi The Native‘s new and old projects, and is now assisted with some gorgeous new visuals.
Directed and shot by Jamie Neish and with lighting from Forfey NI, Travi’s moody new analogue track features the singer set against a colourful and animated background that takes you from the worlds of ambient to the manufactured. Styled in Travi’s now signature analogue manner – all contrasting colours, film and woozy focus, combining to create visuals that are both striking and gentle.
As Travi stands alone throughout, echoing the empty spaces in his vocals, the scene begins to fill as the instrumental builds, exploding into a dramatic interpretative dance as the screen burns orange. As much a part of the release as the music itself, the latest visuals is a fantastic addition to the Travi The Native canon.
“Directed by Jamie Neish – Our aim was to play on the themes of the song: Love, romance, distance, longing, questioning. We used the absence of the other party as their presence. The idea of it being one shot and the set being built throughout the video, parallels the production of the song – starting off minimal and ending with a big crescendo. It was also a conscious decision to try and make every shot look like a photograph or a painting. You can pause the video at any point and the still image, to me , is as striking as the moving image.”