Even on first listen it is not hard to understand why Reid would be many people’s cup of tea, especially those who like their music warm and smooth. Reid’s voice is very easy on the ear and he sings in an effortless style about very down-to-earth subjects. The music itself is pleasant and immediate; Reid gets to the point (chorus) quickly, which may seem the obvious thing to do, but it’s what a lot of listeners want and expect.
Whether Reid is able to make his mark on the already crowded singer-songwriter scene remains to be seen and I would like to hear a bit more edge to his style and delivery to show some versatility in future work, but it is still relatively early days in his career.
Check him out https://www.facebook.com/Jonnyreidmusic or at http://itunes.co.uk/jonnyreid